AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Fashion Games on iOS in the UK
An overview of the top 5 fashion-themed gaming apps on iOS in the UK for Q2 2024, showcasing user engagement and revenue trends. Sensor Tower provides detailed insights into the performance of these apps.
Fashion gaming enthusiasts in the UK have had an eventful second quarter in 2024, with several popular iOS apps showing varied trends in downloads, revenue, and weekly active users (WAUs). Here's a snapshot of how the top 5 fashion games fared during the period, with data courtesy of Sensor Tower.
Project Makeover saw its revenue fluctuate, peaking at around $92K in early June before dipping to $77K towards the end of the quarter. Downloads trended downwards from approximately 9K in the first week of April to around 7.5K by the end of June, while WAUs experienced a peak in late April at approximately 141K, eventually decreasing to around 100K by late June.
SuitU: Fashion Avatar Dress UP experienced a revenue trend that saw spikes and dips, with a high of nearly $20K in early May and a low of about $8K in mid-June. Downloads remained steady, with a slight increase to around 2.2K in late April. WAUs showed growth in April, reaching over 37K, but settled to just over 33K by the end of June.
Covet Fashion: Dress Up Game had a mixed revenue trend, peaking at $22K mid-May and then dipping to $9K in late June. Downloads saw a significant drop from 4.1K in early April to under 500 by late June. WAUs peaked at 17.5K in late May but saw a decrease to just over 11K by the quarter's end.
RuPaul's Drag Race Superstar generated revenues that varied, with a notable peak of $8.7K in late April, followed by a decrease to around $6.1K by the end of June. Downloads for the quarter started at 433 and saw a decline to just 142. WAUs also saw a downward trend from 3.6K to just over 2K.
Lastly, Match Villa™: Makeup ASMR showed a revenue trend that generally declined over the quarter, starting at around $5.2K and ending at $3.1K. Downloads dropped sharply after the first week of April from 3.1K to 414 by the end of June. WAUs fluctuated with a peak of 7K in early May and a slight increase to 5.6K after a mid-quarter dip.
For more in-depth insights on the performance of these apps and others in the fashion gaming category, Sensor Tower's full reports offer comprehensive data analysis.
